typography | poster design
The Universal Declaration of Human Right Poster
InDesign | Photoshop
The Objective
This project aims to implement a grid system and craft a dynamic composition with clear hierarchy and balance among headings, subheadings, and body paragraphs. A single font will be used, with variations allowed within the same font family. The poster will undergo three phases: initial composition, collaboration with three peers for elaboration, and incorporation of elements/colors into the final design.
The Design
The poster's design emphasizes a mathematical structure through the grid system. The color palette plays pivotal roles in conveying a profound message. Yellow, symbolizing hope and enlightenment, grabs viewers' attention in the title with its brightness. Red, representing passion and urgency, is applied as a drop shadow to create depth and a 3D effect. Finally, black, symbolizing strength and solidarity, provides a solid backdrop, emphasizing the gravity of the addressed issues.
Primary Palette
Creamy Beige
HEX: #EFE4B4
CMYK: 06 07 34 00
Urgent Red
HEX: #BF2026
CMYK: 00 98 31 00
Sunny Yellow
HEX: #FBF06C
CMYK: 17 100 100 08
Charcoal Black
HEX: #2D2D2D
CMYK: 70 64 63 64
Secondary Palette
Pure White
HEX: #FFFFFF
CMYK: 00 00 00 00
Dusty Grey
HEX: #4D4949
CMYK: 64 60 58 39
Typography
This typeface is available on Adobe Typekit