packaging | branding
BT21 Gifting Experience
Illustration | Photoshop | Lightroom
The Objective
The overall objective of this project is to design a series of packaging products that reflect a retail shopping and/or gifting experience for BT21 and its limited edition collection of stickers that reflect a retail shopping and/or gifting experience. Components must include a paper bag, a paperboard box, a gift/loyalty/bonus card and sleeve.
The Design
This project aims to craft packaging that captures the essence of both the retail experience and the joy of gifting with BT21's limited edition sticker collection. These stickers represent creativity, friendship, and individuality, with retail spaces offering immersive environments where fans engage with vibrant displays. Giving BT21 stickers spreads love and joy, igniting creativity and celebrating the magic of friendship. Presenting these stickers as gifts creates lasting memories and opportunities for shared happiness.
The rebranded BT21 logo embodies playfulness and energy with its bold, rounded letterforms and subtle highlights, creating a dynamic yet approachable visual identity.
Dive into my concise style guide for rebranding BT21, transforming it into a gifting experience through innovative packaging design
Primary Palette
Cooky Pink
HEX: #F8C0D8
CMYK: 00 31 00 00
Koya Grey
HEX: #A09F92
CMYK: 39 32 42 01
Secondary Palette
Van Black
HEX: #000000
CMYK: 00 00 00 100
Pattern Illustration
Typography
Both typefaces are available on Adobe Typekit
Design Process
Moodboard