ux/ui | web/mobile design


KFest Paradise Music Festival

Illustration | Photoshop | Figma

The Objective

To design a high-fidelity, adaptive website for a new music festival, the goal is to create an all-encompassing platform where attendees can seamlessly engage. Ensuring accessibility across all devices is paramount. Whether users are at home booking tickets or at the festival navigating between stages, the aim is to provide an effortless and thrilling experience.

The Design

The website design for KFest Paradise aims to ignite user excitement through captivating visual elements and seamless navigation, ensuring an engaging experience from start to finish. The requirement of this project is adaptability between desktop and mobile devices.

Primary Palette

Pink Stardom

HEX: #ED298F

RGB: 237 41 143

Midnight Beat

HEX: #000000

RGB: 00 00 00

Idol Blue

HEX: #34489E

RGB: 52 72 158

Stage Glow

HEX: #ECECEC

RGB: 236 236 236

Secondary Palette

Ocean Wave

HEX: #B2E2F5

RGB: 178 226 245

Lavender Dream

HEX: #CCA6CE

RGB: 204 166 206

This logo design for the "2024 K-Fest Paradise" captures the vibrant and dynamic essence of a K-pop music festival. The playful typography of "K" evokes energy and creativity, complemented by the outlined architectural element symbolizing a concert venue. The shooting stars add a celebratory and dreamy touch, encapsulating the excitement of live music performances and the magical allure of K-pop culture.

Typography

Both typefaces are available on Adobe Typekit
***There is a limitation with special characters and number keyboards with this font

Design Process

Moodboard

Logo Iterations

Logo Marks

Wireframe Development

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