packaging | branding
Bubble Blitz
Illustration | Photoshop | Lightroom
The Objective
The overall objective of this project is to design and produce a series of three complementary labels for “BubbleBlitz” boba energy drinks and its circular canisters.
The Design
This project aims to design three eye-catching labels for BubbleBlitz, a grab-and-go boba energy beverage in sleek aluminum cans. Offering healthy flavors with low to zero sugar, BubbleBlitz provides a refreshing alternative for the health-conscious, infused with the essence of zero-sugar, unflavored energy drinks. With irresistible visual appeal, BubbleBlitz invites you to try and share this revitalizing experience, redefining boba indulgence as a companion to keep you awake and invigorated throughout the day.
The BubbleBlitz logo conveys energy and vibrancy with its playful typography and bubble-inspired accents, perfectly aligning with the brand's grab-and-go boba energy beverages. Designed for health-conscious consumers, it captures the refreshing, zero-sugar essence of the drink while inviting users to embrace this modern take on a revitalizing boba experience.
Explore my thought process behind creating this brand for bubble energy drinks, brought to life through a abbreviated brand style guide!
Primary Palette
Soothing Matcha
HEX: #B2D235
CMYK: 35 00 100 00
Berrylicious Pink
HEX: #ED196E
CMYK: 00 98 31 00
Citrus Orange
HEX: #FCB21E
CMYK: 00 63 100 00
Secondary Palette
Coconut White
HEX: #FFFFFF
CMYK: 00 00 00 00
Black Berry
HEX: #000000
CMYK: 00 00 00 00
Typography
Both typefaces are available on Adobe Typekit
Research Process
Moodboard
Logo IterationsLogo Mark
Design Development