branding | collaborative work
Bogotá Olympics
Illustration | Photoshop | Figma
The Objective
The primary aim of this project is to craft comprehensive brand assets for the fictional 2036 Olympics in Bogotá. The brand will revolve around a community-centric theme and involve collaboration with 2-3 peers. Key project elements include thorough research, collaborative idea sharing, brainstorming, execution, receiving critiques, and providing feedback from peers.
The Design
The design embodies the Olympic spirit, encapsulating the historical and cultural essence of Bogotá with a focus on community. Each color in the logo symbolizes a distinct meaning. The intentional curvature or sharpness serves to evoke Bogotá's essence, the theoretical host of the Olympic Games.
Discover my design process for crafting a fictional brand for the 2036 Olympics, brought to life through a concise style guide!
Golden Sunshine HEX: #FFD60A CMYK: 00 16 96 00 RGB: 254 214 06
Colombian Passion HEX: #CC1436 CMYK: 00 90 74 20 RGB: 204 32 54
Emerald Forest HEX: #069D6B CMYK: 96 00 32 38 RGB: 02 158 108
Sunset Glow HEX: #F28341 CMYK: 00 46 73 05 RGB: 241 130 65
Andean Sky HEX: #004FB6 CMYK: 100 57 0 29 RGB: 37 85 166
The logo for the 2036 Olympics in Bogotá reflects the city’s vibrant culture, natural beauty, and community spirit:
The central gradient flame symbolizes the Olympic torch, Colombia’s coffee heritage, and the warmth of a campfire, while blending nature and architecture.
The blue shapes represent Bogotá’s waterfalls and global connectivity through water.
The red shape highlights cultural unity and pays tribute to "Las Torres del Parque."
The yellow fruit bowl shape celebrates Colombia’s colorful markets and joy.
Logo Variations
Icon Set
My primary task is focus on icons design
Pattern
Typography
Both typefaces are available on Adobe Typekit
Design Process
Moodboard
Icon Development