wayfinding system | signage design
Tanger Outlets Signage
Illustration
The Objective
The goal of this project is to redesign Tanger Outlets Mall's wayfinding system to be visually appealing, accessible, and easier to navigate, while seamlessly complementing its environment.
Point A Parking Lots
Point B Intersection Complex
Point C Restroom Stop
Point A, Point B, and Point C Collateral
The Design
This project focuses on redesigning an innovative wayfinding system for Tanger Outlets Mall to enhance navigation, improve visitor experience, and guide shoppers seamlessly. The system aims to boost customer satisfaction, increase dwell times, and drive sales for retailers.
Explore my thought process behind creating signage design for Tanger Outlet Mall, brought to life through an abbreviated brand style guide!
Logo
Daisy White
HEX: #FFFFFF RGB: 255 255 255
CMYK: 00 00 00 00
Light Mustard
HEX: #EBCB1A RGB: 235 203 26
CMYK: 09 16 100 00
Deep Blue
HEX: #1A3E6E RGB: 26 62 110
CMYK: 100 83 31 16
Sky Cerulean HEX:#4BBBD2 RGB: 75 187 210
CMYK: 63 05 15 00
This color palette inspires/based on the existed new branding of Tanger Outlets Shape
Symbols
Typography
Both typefaces are available on Adobe Typekit
Design Process
Moodboard