branding | motion design
Dead Ends: A True Crime Virtual Conference
Illustration | Photoshop | After Effects | CapCut
The Objective
This project aims to create a dynamic branding system for a new virtual conference tailored to a chosen audience and topic. The conference will bring together individuals with shared interests to learn, share, network, and engage within a specific theme.
This logo captures the essence of an unsolved true crime virtual conference. The dripping typography conveys suspense and unresolved mystery, while the magnifying glass and fingerprint suggest investigation and forensic analysis. The dark red background enhances the ominous and serious tone, creating a cohesive and impactful design.
Dead Ends
Unsolved True Crimes Virtual Conference
WARNING: Loud and Suspense Audio Ahead
Explore my thought process behind creating this brand for a virtual conference, brought to life through a cohesive brand style guide!
The Movement
Peeling Caution Tapes:
Breaking through barriers and uncovering hidden truth
Magnifying Glass Searching for Clues
Highlights the meticulous process of analyzing evidence
Finding small but crucial details in a case
Finger Print Spinning (A Maze)
The complexities and layers of cold cases, where solution require navigating twists and turns
Logo Reveal Captured with a Camera Click
Mirrors the documentation process in crime scenes
Where every details is captured for analysis
Light Switch ON & OFF
Mimics the tension & urgency of crime scene investigations
Blood Dripping
Represents the gravity & human cost of unsolved crimes
Adding dramatic, haunting elements, leaving lasting impression
Bloodstain Maroon
HEX: #6B0D16
RGB: 107 13 22
Warning Tapes
HEX: #EAB81C
RGB: 234 184 28
Chalk Outline
HEX: #FFFFFF
RGB: 225 225 225
Forensic Black
HEX: #231F20
RGB: 32 32 24
