CAPSULFY

Illustration | Indesign | Photoshop | Lightroom | Figma

The Objective

Capsulfy empowers users to make conscious fashion choices by simplifying wardrobe curation. Through intuitive tools like Wardrobe Audit, Capsule Planner, and Outfit Suggestions, it helps users build a stylish, sustainable, and cost-effective capsule wardrobe—proving that less truly is more.

branding | publication | typography | ux/ui design


The Design

Capsulfy is a thoughtfully designed digital tool that merges sustainability with intuitive user experience, guiding users in building a versatile capsule wardrobe. The project extends beyond the app, featuring educational posters that break down the psychology of fast fashion and its environmental impact, alongside a crafted catalog that visually connects the capsule wardrobe concept with practical styling. Through seamless design, engaging visuals, and informative content, Capsulfy empowers users to make mindful fashion choices while promoting a minimalist, well-curated style.

Explore my thought process behind creating CAPSULFY for educational sustainable fashion practices, brought to life through a cohesive brand style guide and process details!

Primary Palette

Renewal Green
HEX#: 3A6131
CYMK: 76 39 96 32
RGB: 58 97 49

Heritage Blue
HEX#: 00517F
CMYK: 100 72 27 10
RGB: 00 81 127

Onyx Black
HEX#: 000000
CMYK: 75 68 67 90
RGB: 00 00 00

Secondary Palette

Ivory White
HEX#: F7F4ED
CYMK: 02 02 06 00
RGB: 247 244 237

Sandstone Beige
HEX#: E9D9C8
CYMK: 08 13 20 00
RGB: 233 217 200

Earth Taupe
HEX#: 967860
CMYK: 38 49 63 12
RGB: 150 120 96

Typography

Both typefaces are available on Adobe Typekit

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