ETUDE
rebranding
Illustration | Photoshop | Figma
The Objective
This project aimed to refresh the brand identity of Etude, a Korean cosmetics brand renowned for its playful and youthful approach to beauty. The rebranding encompasses a new logo design, revamped campaign strategies, a catalog layout, and engaging social media content.
The Design
The goal of rebranding Etude is to create a more approachable and friendly connection with customers by using the catalog as educational knowledge while showcasing the brand's products. For social media, the rebranding focuses on generating interactive and engaging content that resonates with customers while maintaining a consistent brand identity.
Current Logo
Rebrand Logo
Explore my detailed thought process behind Etude's rebrand, brought to life through a cohesive and comprehensive brand style guide!
Rose Petal. HEX: #E85187. CMYK: 03 84 18 00. RGB: 232 81 135
Pure Snow. HEX: #F12F1F1 CMYK: 04 03 03 00. RGB: 242 241 241
Midnight Velvet HEX: #202020 CMYK: 72 66 65 74 RGB: 32 32 32
Mint Mist HEX: #D3ECE8 CMYK: 16 00 09 00. RGB: 211 236 232
Typography
Both typefaces are available on Adobe Typekit
